Elon Musk and The End of Reality
To abandon facts is to abandon freedom. If nothing is true then all is spectacle.
Jonathan Taplin starts The End of Reality with this quote from Timothy Synder, arguing that today’s Technocrats have abandoned all facts. Yet, I cannot help but think that Jonathan Taplin has abandoned the facts in his one-sided treatment of Elon Musk, Peter Thiel, Marc Zuckerberg, and Marc Andreeson. He claims that these four individuals have intentionally created this fantasy future of the metaverse, mars, crypto, and transhumanism, responsible for the radical inequality and American society on the precipice of another civil war.
I think these Big 4 are just riding the wave. They have made incredible fortunes, and the merits of some of their projects can be debated, but they have also built incredible things that have created plenty of good despite some bad.
In societies where modern conditions of production prevail, all of life presents itself as an immense accumulation of spectacles. Everything that was directly lived has moved away into a representation.
Guy DeBord, quoted above, recognized this phenomenon in 1967. And Jean Baudrillard, back in 1950 writing Pataphysics talked about the end of history, quoting Elias Canetti to start his short essay.
A tormenting thought: as of a certain point, history was no longer real. Without noticing it, all mankind suddenly left reality; everything happening since then was supposedly not true; but we supposedly didn't notice. Our task would now be to find that point, and as long as we didn't have it, we would 'be forced to abide in our present destruction.
Kurt Andersen in Fantasyland detailed that hucksters and conmen have been part of America since its beginning 500 years ago. Bruno Macaes in History has Begun describes this fantasy as a feature that makes America great, not a bug.
The point is that the end of reality is not new, nor did Musk, Zucks, Thiel, and Andreeson start it.
But it has accelerated, which makes The End of Reality an interesting premise to explore as everyone seems to talking about what is real these days, from what is now a mature age of fake news and post-truth journalism to a breakdown of legacy media to generative AI. However, the book quickly moves from ideas to malice towards the individual men behind those ideas as he makes the case that they are singularly responsible for the bad. This premise that Musk, Zuckerberg, Andreeson, and Thiel are to blame is not well argued, falling into a Luddite trope of tech simply being bad, bad, bad. In some ways, it represents the reality we live in regarding these figures; to many without nuance, they represent an evil empire.
Much of the book focuses on Elon Musk, who Taplin rightfully concedes is the seminal figure of our age, and such that he just received an anointing by Walter Isaacson to be in the company of Da Vinci, Einstein, and Steve Jobs. I will use the Issacson biography as a contrast to the case Taplin is making. His assessment is far from 100% laudatory, highlighting Musk’s hard driving of employees, and placing emphasis on bizarre and unnecessary behavior post Twitter acquisition, but even so it was not harsh enough according to recent articles in the Verge and the New Yorker.
Pro-Tech or anti-Tech, pro-Elon or anti-Elon, we should change the constitution and make him president or he is the roo of evil, Elon exists in this duality. When I even say Elon’s name, I notice some people seem to recoil; thus, this rather flawed book is still valuable as a starting point for examining why that is. DHH in a recent review of the Isaacson book emphasizes how great a business book this biography is and he is right, you can really see the Elon Musk production function over the course of 600+ pages.
I struggle to see the world and human beings who are inherently complex in such stark good and evil terms as Taplin does. Elon wants to go to Mars, and the focus is less on the merits of such a project, instead putting forth this view that Elon knows we can’t make it there and is intentionally lying about that fact to simply make money from the project that will be funded by taxpayer support.
I use the term techno-determinism to describe the path the Technocrats have dictated for our country because they have sold, and we have bought into, the idea that they are going to deliver us a bright future, and we tend to ignore any facts that seem to contradict this story. The future they are now selling us-crypto fortunes, living to two hundred, spending our lives in the Metaverse or on Mars-is a lie, just as historian Timothy Snyder has shown that Donald Trump "was lying not so much to deny the truth as to invite people into an alternative reality." But when we surrender to the lies of a Trump or a Musk, we yield power to those with the fortunes and magnetism to create spectacle in the place of truth.
Reading Walter Issacson’s biography, it seems rather clear that Elon believes in these projects both that he can accomplish them and that they benefit society. There is a drive for things that do not exist, but this is in the context of a broader path of overall progress. Repeatedly Isaacson describes situations with Elon putting his companies and work over his health and relationships, putting back profits into new businesses, taking his compensation directly tied to the success of his company, all to accomplish this big goals. Elon did not take TARP money like Ford and GM did. In a chapter titled On the Brink, Elon borrows from friends and family to keep Tesla and Space X going. He nearly breaks down from the pace and the stress of it all. This does not add up that he is doing it for the money, or that Isaacson who spent 2 years embedded with Musk was completely deceived.
They piled into a Tesla with custom wheels, and then a large elevator dropped them down forty feet into the tunnel. "Let's go as fast as we can!" he said to Kuhn, who was driving. Grimes protested a bit, asking that they take it easy. Musk reverted to engineer mode, explaining why "the probability of longitudinal impact is extremely low." And so Kuhn gunned it. "This is crazy," Musk exulted. "This is going to change everything."
It didn't change everything. In fact, it became an example of a Musk idea that was overhyped. The Boring Company completed a 1.7-mile tunnel in Las Vegas in 2021 that transported riders in Teslas from the airport and through the convention center, and it began negotiations for projects in other cities. But by 2023, none of them had gotten underway.
Isaacson acknowledges this idea was overhyped, but it is placed in the bigger context of other success. Musk thinks to dream big, and you will not accomplish everything, but you will accomplish some things. Taplin leans on highlighting only the failures to prove his case.
There is a chapter in The End of Reality about the Marvel Universe and the role fantasy plays more broadly in society. Taplin himself is feeding into that narrative of good vs evil. Ethan Strauss recently addressed this in the Dave Portnoy vs Washington Post reporting around his pizza festival; everyone seemed to be having a good time enjoying an afternoon of pizza; just because you think Portnoy is a jerk should not be a reason to try to cancel this event. He clearly offends some with this humor, but he saved a lot of small businesses during the pandemic. Or the reporting around Trever Bauer, also written about by Stauss, who was suspended 193 days from baseball for now seemingly made-up accusations. No one is suggesting Bauer is a great guy, but the recent reporting barely mentions this massive mistake that was made. Elon is much the same, people can’t seem to separate disliking the person and his accomplishments.
Elon is not perfect, and Isaacson’s biography seeks to answer like he did with Steve Jobs the question of, was the bad (i.e. driving employees to work all night, or immediately firing them when aggressive goals were not met) necessary to accomplish the good (building awesome electric vehicles and rockets, Starlink so that you can have internet anywhere), but not whether there was any good at all as Taplin presumes without any debate.
Just look at the difference in viewpoints of Jonathan Taplin:
For years there has been a myth that the Big Tech leaders are progressive heroes, but I will show that the Technocrats are actually part a broader antidemocratic, authoritarian turn within Big Tech, deeply invested in preserving the status quo and in keeping their monopolies unchallenged and their multibillion-dollar fortunes secure from higher taxes.
And Walter Isaacsan.
Why?
It's useful to pause for a moment and note how wild it was for a thirty-year-old entrepreneur who had been ousted from two tech startups to decide to build rockets that could go to Mars. What drove him, other than an aversion to vacations and a childlike love of rockets, sci-fi, and A Hitchhiker's Guide to the Galaxy? To his bemused friends at the time, and consistently in conversations over the ensuing years, he gave three reasons.
He found it surprising and frightening that technological progress was not inevitable. It could stop. It could even backslide. America had gone to the moon. But then came the grounding of the Shuttle missions and an end to progress. "Do we want to tell our children that going to the moon is the best we did, and then we gave up?" he asks. Ancient Egyptians learned how to build the pyramids, but then that knowledge was lost. The same happened to Rome, which built aqueducts and other wonders that were lost in the Dark Ages. Was that happening to America? "People are mistaken when they think that technology just automatically improves," he would say in a TED Talk a few years later. "It only improves if a lot of people work very hard to make it better."
Another motivation was that colonizing other planets would help ensure the survival of human civilization and consciousness in case something happened to our fragile planet. It may someday be destroyed by an asteroid or climate change or nuclear war. He had become fascinated by Fermi's Paradox, named after the Italian American physicist Enrico Fermi, who in a discussion of alien life in the universe said, "But where is everyone?" Mathematically it seemed logical there were other civilizations, but the lack of any evidence raised the uncomfortable possibility that the Earth's human species might be the only example of consciousness. "We've got this delicate candle of consciousness flickering here, and it may be the only instance of consciousness, so it's essential we preserve it," Musk says. "If we are able to go to other planets, the probable lifespan of human conscious- ness is going to be far greater than if we are stuck on one planet that could get hit by an asteroid or destroy its civilization."
His third motivation was more inspirational. It came from his heritage in a family of adventurers and his decision as a teenager to move to a country that had bred into its essence the spirit of pioneers. "The United States is literally a distillation of the human spirit of ex- ploration," he "This is a land of adventurers." That spirit needed says. to be rekindled in America, he felt, and the best way to do that would be to embark on a mission to colonize Mars. "To have a base on Mars would be incredibly difficult, and people will probably die along the way, just as happened in the settling of the United States. But it will be incredibly inspiring, and we must have inspiring things in the world." Life cannot be merely about solving problems, he felt. It also had to be about pursuing great dreams. "That's what can get us up in the morning."
Faring to other planets would be, Musk believed, one of the significant advances in the story of humanity. "There are only a handful of really big milestones: single-celled life, multicellular life, differentiation of plants and animals, life extending from the oceans to land, mammals, consciousness," he says. "On that scale, the next important step is obvious: making life multiplanetary." There was something exhilarating, and also a bit unnerving, about Musk's ability to see his endeavors as having epoch-making significance. As Max Levchin drily puts it, "One of Elon's greatest skills is the ability to pass off his vision as a mandate from heaven."
We choose to go to the moon. We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win, and the others, too.
Kennedy used to be admired (I recently heard it being suggested that he was a right-wing figure now) and doing hard things for the sake of them used to be admired. Musk, Thiel, and Andreeson are the few carrying this banner of the future now. Taplin argues it is a false future and a waste, with no other purpose than to further entrench the wealth of these four. The argument is that this is all a lie, but then a better case has to be made that Elon Musk is just making up his wanting to go to Mars when his life story points to reinvesting his profits into new ventures and genuinely feeling this way about the future.
For all the Jill Lepore and Ronan Farrow naysayers, many are inspired by Musk, in this age when there are so few heroes.
From Packy McCormick’s Not Boring - We have the opportunity to live in an Age of Miracles. Cheap energy. Abundant intelligence. Supersonic transportation. Distributed opportunity. Longer, healthier lives for billions.
Or this tweet:
Tesla: $1+ Trillion valuation
SpaceX: $100+ Billion valuation
Neuralink: $1 Billion valuation
Boring Company: $5.6 Billion valuation
Elon is truly trying to do good for the humanity. Elon loves humanity. @elonmusk
The vision is real. Like David Deutsch’s Beginning of Infinity, knowledge is making things better. Or Ben’s Thompson’s barbell phrasing of technology, even if you can’t afford to go to the Sphere now, downstream you will be able to get the same effect in VR. It raises the floor for everyone. It would be nice if everyone could just go to the Sphere, but building in the real world is expensive. Taplin argues that only the wealthy can afford Tesla’s but Elon has been consistently lowering the cost. Even if these four are also motivated by wealth and power, I cannot believe that they are lying about wanting to create a better future. End of Reality’s view of Elon seems laughable until you realize that this is exactly how the left and many see him as someone, if we could just tax his wealth we would be able to solve all these problems like homelessness or climate change. It is that conclusion that does not seem based in reality not real to me.
There was too much detail for that Issacson packed in about the Elon Musk production function, even if you are not a fan of him. A- for Elon, highly recommended. C- for The End of Reality, but still worth a read.